Monitoring & Insights

Monitor across millions of conversations happening online, or on broadcast, print, and social channels to gain valuable insights about your audience and your brand.

As media data becomes more fragmented, the ability to extract valuable insights is becoming more challenging. Some of the common problems businesses face include:

  • Collecting comprehensive data related to the media in a timely manner.
  • Summarizing key media data and turning them into actionable business insights.
  • Identifying and reporting all types of sensitive and negative information in a timely manner.
  • Gathering comprehensive analyses of PR value, industry benchmarks, and competitive insights.

To address the above challenges, HTIC’s media monitoring platform helps your company collect real-time information across online, broadcast, print, and social media channels.

Media Monitoring & Analytics

A comprehensive media monitoring and analysis platform that collects real-time data across online, broadcast, print, and social media channels to help companies gain actionable business insights. The platform also helps companies build relationships with the key influencers driving conversations in their target markets, capturing the right audience for their brand’s message.

The Insights services

A quantitative measurement programs, visualization, and qualitative media analysis from a team of industry experts, provides strategic and actionable insights to manage media relations, reputation and issues.