Twitter Ads

Twitter is making some big changes which could potentially increase activity and change what brands can post and when. Are you getting ready for the new Twitter Ads era?

And we’re not just talking cool new features being updated or added on; we’re talking about major changes that drastically affect how we can use the platform, let alone best practices.

This likely won’t be shocking to a lot of people; a lot of social media platforms have recently been reassessing what they can offer users and marketers alike, and the Facebook scandals last year have left everyone wondering what’s next.

Facebook, unsurprisingly, has made huge changes to the platform, and we’ve even seen LinkedIn finding new ways to rework old features like groups to make them more valuable to their audience.

If you stay up to date with social media news in general, you’ll likely have noticed that there have been a lot of reports coming out about new Twitter rules and regulations, and that the platform is cracking down on them.

Twitter, like Facebook and Instagram, is ambitiously trying to find new ways to create authentic engagement on the platform.

Social media can turn into a void, where everyone is more focused on promoting their content than interacting with everyone else’s, and I feel like that’s been particularly true of Twitter in recent years.

Twitter’s changes might just be the most drastic, and since brands can be penalized if they miss those changes, we want to get you up to speed.

Twitter allows marketers to create targeted ad campaigns on Twitter based around web visits, followers, awareness, or engagement. Supports Promoted Tweets, Promoted Accounts, or Promoted Trends to new customers based on targeted constraints like language, age, interests, geography, gender, device, or users similar to current audiences. Automates new follower acquisition by targeting Promoted Accounts to audiences similar to current followers.

A Twittersphere Takeover With Social Advertising

A little birdy told us that Twitter now boasts over 300 million monthly active users, and that 10 millions of them are active within the Vietnam. So tell us, how many of those are you targeting effectively?

Promoted Tweets Tailored to Your Audience

Old-solution advertising – such as TV, radio and print – is not efficiently delivering your message to specific audiences. Online advertising allows you to tailor your ads and run targeted campaigns, but if online advertising is an improvement on traditional ads, social advertising is a whole new game. At HTIC, we win games.

Twitter’s promoted tweets break free from the frustrating corporate tape that applies to other types of advertising. They allow you to carry out personalised campaigns, selecting your desired audience by gender, location, interests and search terms.

Social advertising on Twitter allows you to target key influencers who are likely to share your content and remarket to users who have previously visited your website.

You can even tailor ads to users with interests similar to those of your existing followers, thus extending your brand reach and giving you access to a huge selection of potential customers.

Goal-Driven Social Advertising

Whether you’re already using Twitter Ads or you’re entirely new to social advertising, HTIC can manage your account and deliver an optimised campaign to help drive new customers and grow your business.

It’s amazing what you can do with 140 characters – let HTIC show you.

How Twitter Ads Work

Loading the Twitter Ads Javascript library on your page is done by adding a Javascript code snippet to all your pages. The library installed in this manner alone doesn’t do much except general re-targeting based on page views, however. A custom conversion event means another snippet to add to your conversion page, with dynamic data like Revenue populated through some custom code. Twitter Ads can accept detailed Ecommerce data like Product Searches, Product Viewed, Adds to Wishlist or Cart, Checkout Started, Payment Added, and Order Completed. If you implement directly, each one of these actions will require a custom hook to be added to your code.

Get more out of Twitter Ads with Segment

Segment can load the Twitter Ads script code to record page views as soon as you enable the integration. If you already have Segment events collecting data, you can map Twitter Ads conversion IDs to those event names in your settings to start tracking those events in Twitter Ads. For Ecommerce shops, all the product browsing and checkout events are sent through to Twitter Ads without the need for you to provide mappings or custom code.